To design identity, menus, and related collateral for this up-and-coming seafood restaurant

I used a symbol of the ocean, the seahorse, to build a brand for Poseidon Restaurant.

Using the beautiful silhouette of the sea horse and mirroring its image, I was able to create an identifying oceanic symbol that was used throughout brand. This symbol is also representative of the owners’ grandfather and grandmother, the founders of the restaurant. I used the several shades of blue to suggest the ocean and the
vibrant orange to symbolize the light from Poseidon.